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Beachfront Realty wanted to make a statement.  They wanted a clean, contemporary site that was powerful and easy to use. They’ve tried other IDX’s before – they weren’t happy.  They shopped around, they chose Rover IDX. Today we launched their new website.  It’s beautiful.  It’s fast.  It’s user friendly.  And it’s search engine friendly.

Rover IDX started four years ago as a solution for one customer in Wellfleet MA, on Cape Cod.  While building the IDX (it wasn’t called Rover back then), we noticed that most competitors built, well, ugly pages.  They were difficult to use, had too many buttons or checkboxes on a search panel, and worst of … Read more

As Rover IDX gains popularity, we’ve received some interesting and powerful feature requests.  One that we just implemented is Custom Welcome Emails.   Rover IDX has always sent a Welcome email to both the client and the agent when the client registers on your website.  And while that email has the correct logo for your … Read more

Have you ever seen a url like this? http://www.zappos.com?zfcTest=fw:0 The part after the ‘?’ is called a query string.  It’s hard to read.  It has a few security issues that can be exploited.  And search engines don’t enjoy reading and following them.   The alternative is called ‘Clean Urls’.  Clean urls are easy to read. … Read more

Long-tail keywords are those three-, four- and even five-word phrases that are very specific to whatever you are selling or promoting. Most of the time, when customers use highly specific search phrases, they tend to be looking for exactly what they want to buy and have typically already done their research. There is certainly no one-size-fits-all … Read more

Rover enables a website to offer:   MLS / IDX search capabilities Detailed property information Print PDF’s for your clients Maps Rental properties Comprehensive reporting package to assist with CMA’s and understand market trends