Press Kit

How Rover IDX began

In 2008, there were not a lot of choices for real estate websites. Some sites had custom coding and integration, but most used an MLS iframe. The iframe can still seen around today - the one with an entire page of checkboxes and select dropdowns. Rover IDX was born.

Rover IDX has always had four main goals:

  • Provide a feature rich IDX (search, favorites, saved searches, crm) at a very competitive price point.
  • Provide highly configurable real estate information. Rover IDX comes with a set of selectable layouts, so one website can look very different from another. And these layouts to be fully customizable - html, css, and even javascript.
  • Fast, and highly SEO friendly.
  • Provide terrific support.

Setting up Rover IDX is quick and easy

Activate and setup the Rover IDX WordPress plugin in 52 seconds

...and changing layouts is, well, quick and easy

Lead Generation

  • Registration can be forced when viewing properties
  • Contact Us / Ask a Question forms on property pages
  • What's My Home Worth feature
  • Contact shortcode
  • Registration can be integrated into website WordPress menu
  • Follow Up Boss integration

Frequently Asked Questions

See our FAQ page for answers to common questions