Long Tail searches and Real Estate

Long-tail keywords are those three-, four- and even five-word phrases that are very specific to whatever you are selling or promoting. Most of the time, when customers use highly specific search phrases, they tend to be looking for exactly what they want to buy and have typically already done their research.

There is certainly no one-size-fits-all approach to marketing, but there are underlying principles that make all the difference. As the way we search changes, some of those principles are also expectedly shifting. Below are some general guidelines to help you think about how to craft the most effective long-tail marketing campaign, keeping voice search in mind.

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  • Fact: To compete, your real estate business needs stay ahead of the competition
  • Opportunity: Most real estate websites are not Long-Tail friendly
  • Good news - Rover is Long Tail-friendly !
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